Eleven Steps to a Better Cup of Coffee

If you are like most coffee drinkers, you probably think you are already getting an awesome cup of coffee. However odds are that you can probably still improve the quality by following these eleven steps:

1. Use Quality Coffee Beans

Stay out of the grocery stores! OK that is a serious statement, but seriously do not buy coffee beans at the grocery store. No one knows when it was roasted and that is a critical, key point in coffee freshness. These beans are known for being stale, whether they are in the gravity bins (especially stale!) or bagged (usually stale!). No one really knows how long the beans have been in the bins or bags. Buy your coffee from an area independent coffee shop or artisan coffee roaster that can verify the roasting date. This is the only way to know you are buying freshly roasted coffee beans of gourmet quality. Their reputation is on the line so they strive for the best quality coffee freshly roasted.

2. Store Properly

Remove your beans from the original bag and put in an airtight container like Tupperware or Glad Ware. The more opaque the container, the better to keep harmful light out. Extreme light like keeping coffee in a glass jar on the sink can cause deterioration of your beans, allowing your final cup of coffee to taste flat or stale.

Do not store in the freezer or refrigerator. Keep them in an airtight container in a cool, dry and dark place like a cupboard or pantry. Refrigerators harbor many odors and coffee is very porous. It will act like a sponge to odors whether it's ground or whole bean. Freezers can cause freezer burn, and the flavor oils to crack and lose flavor. These oils are where the flavor is. Storing in the freezer freezes the surface condensation each time the coffee is taken out of the freezer.

Excess moisture will cause your beans to stale faster and shorten the life span of your coffee so a cool, dry and dark place it recommended for storage.

3. Proper Grind and Grind Just Before Using

The grind of the coffee matters. Your coffee should be ground for the type of brewing method you are using. Coarse for French press and single serve, fine for espresso. The in between matter but for most auto-drip makers your grind should be just finer than coarse meaning that when you rub it between your fingers the grinds should feel similar to typical bread crumbs. Espresso grinds should feel like somewhere between sugar and powdered sugar. Also, by using a burr grinder your coffee will receive less friction than a typical blade grinder giving your grinds less chance to get scorched during grinding.

Coffee is very porous and will absorb odors and air (oxygen) very fast. Oxygen will make your coffee taste really bad! So, the longer your coffee is ground and not used the longer it has to stale and make a bad cup.

4. Measure Properly

Weigh your coffee before you grind it. To make a good, well-rounded cup of coffee you should use approximately.75oz (22g) of coffee beans to every 8oz of cold water. You can +/- to taste but this is a good starting point.

5. Purified Water at Precise Temperature

Fresh, clean tap water (purified is best) or quality spring water is recommended. Do not use mineral water, distilled water or tap water with any type of odor. It will make your coffee taste bad. The water should be between 195-205 degrees when ready to brew. At this temperature, the coffee will get proper extraction to optimize the flavor oils and caramelized sugars inside the coffee bean. This is hard to accomplish with most home brewers as the heating elements are not heat adjustable nor are they reliable to heat to the proper temperature at all. Good home coffee brewers will cost about $200 but are well worth it and last a lot longer. If you can, try the single cup pour over methods available or other brewing methods such as French press or siphon. The taste difference is remarkable. Google search each method for more information.

6. Brew Just Enough to Drink

Letting your brewed coffee sit waiting is not a good idea. And more so please do not let it sit on the hot plate! This is a good way to cook your coffee. Constant 'keep warm' mode like this will make it taste bitter. If you have to brew more than one cup and are not going to finish is right away, get an airpot of air tight hot container to keep it in. Still drink it within an hour or so but it will buy your more time.

7. Let it Cool

By letting your coffee cool to about 170 degrees (for black coffee) you will not only avoid burning your mouth, you will also get a more enjoyable coffee experience because you will taste the true essence of what coffee is all about: the brightness, the chocolaty notes, the citrus notes, the spices. It's all there, get a little geeky! If you insist on pouring cream and sugar in your coffee, forget #7 and for #8 respectively!

8. Drink it Black

This is the coffee geek purist in me coming out! I used to drink my coffee with cream and sugar all the time until I got into the coffee business years ago. Society decided cream and sugar was the norm because of bad tasting coffee, not because coffee tastes bad. Coffee used to be bitter as a rule, but that was your father's cup! Most likely the canned stuff from the grocery store. Ick! That is the old-school coffee made from Robusta beans, a low-grade coffee. Today the high quality coffee beans are called Arabica and you get them from coffee houses and artisan coffee roasters. When beans are blended and roasted properly black coffee is not bitter. It may take some getting used to but I assure you that you are missing a lot of great tasting coffee by adding cream and sugar!

9. Throw Out Any Leftover Brewed Coffee

This is part of #6 above, but deserves its own number. If you have brewed coffee left over past an hour in an airpot or air-tight container, throw it out. Brewed coffee has a life span as well and letting it cook itself in a container is not part of it.

10.Throw Out Any Leftover Coffee Beans

Ok let me clarify! By this I mean the coffee that is left over after 21 days. Coffee beans have a life span of approximately 21 days from the day it is roasted. I prefer to drink mine within 10 days but that is just the coffee geek again. If you can span your coffee for use within 21 days of the day it's roasted you will get a better tasting and far more superior cup. I know, you are asking "how do I know when my Seattle's Best or Newman's Own coffee beans were actually roasted?" Well, see #1 above for your answer.

11. Rinse and Repeat

That says it all! If you follow these steps I promise you will notice a more flavorful and tasty cup of brew!

Tony DiCorpo is a coffee roaster, barista and coffee business consultant. He has authored many articles on coffee and the coffee business. Tony has extensive experience in business and collectively more than 20 years experience in sales, business management, entrepreneurship and the coffee business.

He is a partner in The North Coast Barista School and sells coffee equipment and coffee beans at Troubadour Coffee.

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Brewing a Better Cup of Coffee at Home, 4 Factors For Improving Your Coffee Experience

You have gone to the coffee shop and had your best cup of coffee ever. Now you want to duplicate it at home. You try, but it is just not the same.

The following may be some of the reasons.

Keep in mind that there are only a handful of things you can do to make a premium cup of coffee at home. Most are simple should you choose to adhere to them.

First, you need the right equipment. You need a coffee brewer that will extract the best flavor from your coffee beans. Most people buy a $20 brewer from Walmart and think they have the best equipment. After all, it is new. Well, a cheap brewer brewer brews cheap coffee. Also, they think that the more expensive brewers just have more fancy bells and whistles that they just do not need.

You need a really good coffee brewer to brew good coffee.

There are two items to look for when assessing whether it is a good brewer or just junk.

First, it must have a high quality heating element. Coffee at most coffee houses is heated with brewers that have elements that will heat the coffee between 198 and 205 degrees. The cheaper brewer can only heat to 180 degrees. Hot enough for you, you say? Not if you are trying to brew the best cup possible. You need to heat your coffee near the 200 degree mark so that you can pull the great attributes out of the coffee.

Lower temps just will not cut it.

The second item to look for in a brewer is a quick brew time. Your water should only stay with your coffee for three to four minutes. You want your water to pull the best out of the coffee, and not sit with the coffee for longer than four minutes. After four minutes you pull the negative tastes out of the coffee.

I have seen Bunn advertise on the box that they have a three minute brew time. Most customers see this and think "I have one half hour to get ready in the morning and do not care that it is quick". Fact is, it is telling the customer that the water does not sit with the coffee very long, not that you will have a quick cup of coffee in the morning.

That is about all you need in a good brewer. Above this, it is all bells and whistles. If you need a morning timer or a clock, get it. However, it does not help you make better coffee. As a rule of thumb, spend above $75 to get a good coffee maker. For goodness sake, they last 10 years. Bunn, Krups and Cuisanart have been consistent brands. However, beware even with these brands because they too will sell a crappy coffee maker.

The third important factor in making great coffee is in the water you are using. Coffee is 99.00123% water, and therefore, it is a very important factor. If you are using unfiltered tap water, (even if your city does have the best water), stop it. Put a high quality filter on the line under your sink, and do not forget to change the filter regularly. Using an on the counter filter system generally does not cut it. Use bottled water if you cannot have a high quality filter installed. The bottom line is use perfect water.

The fourth and final factor in improving your coffee is to use fresh coffee beans. We suggest that you invest in a burr grinder and grind the coffee just prior to brewing it. This can make a huge difference in the taste. While buying "gourmet" coffee off the shelves at the grocery store can make a huge difference in how your coffee tastes if you are using Folgers out of a can, I suggest you avoid what is on the grocery store shelf, especially the large bins of coffee that are unsealed.

Rather, locate a roaster of coffee in your area. What I am referring to is a place that buys the coffee beans in their green condition, and then roasts them on-site. Not only are you buying the freshest coffee possible, but you are keeping your money in your own community.

I suggest you find a roaster that will tell you the date that the coffee was roasted. Coffee is at its best within 14 days from its roast date. The quality begins to dissipate after this, although depending upon how the coffee is stored, it can last for 30 to 45 days after the roast date. With that being said, buy just enough coffee to get you through one week of home brewing. Generally this is between one and two pounds of coffee for most households.

Finding a coffee roaster that has a big selection of coffees and blends can be difficult. Start with the internet and see what comes up in your area. You never know, you may just start your very own Starbucks from the comfort of your very own kitchen.

The Jackson Coffee Company's story is really quite simple: We have been roasting and brewing really great coffee since September 2006. Our coffee is roasted in small drum roasters in our downtown Jackson store, which is located in the heart of Jackson's business district. We do this because we know that there is nothing better than freshly roasted coffee so long as you're starting with great beans and roasting them with passion.

In 2007, 2008, and 2009 we won awards for "Best Coffee House" in Jackson. We have won every year since opening, beating out the likes of Biggby Coffee, three Starbucks, Bearclaw Coffee, three Tim Hortons, Dunkin Donuts, and 5 other independent coffee houses.

In 2007, the Jackson Chamber of Commerce awarded Jackson Coffee Co. the coveted Brick Award. In 2008, the Chamber awarded us the Entrepreneurial Spirit Award. In the March 2009 edition, Jackson Coffee Co. was on the cover of Jackson Magazine, and was the feature article. Our commitment to coffee, as well as the remarkable flavor of our coffees and our commitment to our community, is the reason for our awards. It's what we call "The J Way".

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