Showing posts with label History. Show all posts
Showing posts with label History. Show all posts

Friday, July 22, 2011

History of Coffee: Part V - Speciality Coffee


With the large multi-national coffee companies focused purely on coffee as a commodity rather then a drink to be savoured, it allowed a new sector to emerge in the coffee industry: Speciality Coffee. Speciality coffee was nothing new, rather the opposite; it stripped coffee making back down to the grass roots: pure arabica beans, roasted long enough for the coffee to fully develop all its characteristics and flavours.

During the 'Dark Age' of coffee there was still excellent coffee available, if you knew where to look for it. A number of small cafes and shops continued to trade, sourcing and roasting high quality arabica beans. These outlets were typically run and frequented by immigrants (usually Arabs, Turks, Greeks and Italians), far from the mainstream.

All this began to change in the 1960s, with the post World War II 'Baby Boomers' coming into adulthood. Many of this generation were keen not to follow in their parents footsteps, preferring to act in a more bohemian way. For them, these cafes and shops were an ideal place to meet, read poetry, take drugs and experience alternative culture.

One such coffee shop in Berkeley (California) is widely credited as being the main inspiration on the emergence of the speciality coffee sector. Peet's Coffee & Tea store, opened in 1966 by Alfred Peet (dubbed the 'grandfather of speciality coffee'), enthused a number of its customers, who later became key players in the speciality sector. Peet, an immigrant from Alkmaar (Holland), had developed a distinctive style of roasting coffee from working in his family's coffee and tea business. After emigrating to California, aged thirty-five, he opened his shop employing his artisan coffee roasting techniques to build a loyal customer base. Peet's coffee was so loved that he even had his own set of groupies: the 'Peetniks'.

Two of Peet's most important customers (historically) were a couple of Seattle coffee lovers named Jerry Baldwin and Gordon Bowker. In 1971, after tasting Peet's fine brews, they were inspired to open their own coffee shop back in Seattle called Starbucks. Starbucks opened as a bean-only-store, steadily building a loyal customer base during the 70s and early 80s through its fine arabicas and darker roasts.

In 1984, the director of retail operations and marketing, Howard Schultz, tried to persuade Baldwin and Bowker to open the first Starbucks coffeehouse. Schultz had just returned from a trip to Milan, where he had noticed the existence of coffeehouses on almost every block. These were not just places to enjoy great espresso coffee, but also served as meeting places. Schultz was keen to recreate this kind of coffeehouse in America, but Baldwin and Bowker rejected Schultz's plans as they were unwilling to get into the restaurant business.

Undeterred, Schultz left Starbucks in 1985 to open his own coffeehouse, 'Il Giornale'. Still using Starbucks coffee beans to make espresso drinks, Il Giornale proved extremely popular with the Seattle public. So popular in fact() that, in 1987, Schultz was able to buy Starbucks from Bowker and Schultz. Changing Il Giornale's name to Starbucks, Schultz began to rapidly expand, opening over 1,000 stores in a decade.

The story of the first British speciality coffeehouse also involves Alfred Peet. In 1995, Scott and Ally Svenson wanted to open a coffeehouse in Covent Garden, London. Their background was in marketing and design and, even though they were originally from Seattle, they did not know much about coffee. This is why they approached Steven Macatonia and Jeremy Torz of Union Coffee Roasters. Steven and Jeremy had fallen in love with coffee while working at Peet's in California. On their return home they decided to open their own roasting outlet and were soon supplying places such as the River Café, the Caprice, and the Ivy.

The Covent Garden coffeehouse, named the Seattle Coffee Company, was another big success and inevitably expansion soon followed. The rapid growth of the company caused increasing demand on Union Coffee Roasters, so the two companies decided to merge together. In 1998, after opening over 60 outlets throughout the UK, Starbucks came knocking at their door. They saw the acquisition of the Seattle Coffee Company as an ideal way to enter the UK market. Soon the Seattle Coffee Company was no more, with all its stores re-branded as Starbucks.

The popularity of coffeehouses has been phenomenal. Almost every high street in Britain has a least one coffeehouse now. Words such as espresso, cappuccino and café latte are commonplace. In fact the price of a café latte is now one of the products that the British government use to measure inflation. Market analysers believe that the success of the coffeehouse is not solely due to the coffee they serve, but the atmosphere in which it is served. Coffeehouses in Britain in the 1990s were a break from convention. In the consumerist landscape of the high-street, coffeehouses represented a place to relax. Customers were encouraged to take their time over their coffee; sit on big comfy sofas; offered the daily newspapers to read; allowed to idle the afternoon away watching the world go by. In other words, coffeehouses had returned to playing their original role in society, as they had done when they first arrived in Britain back in 17th Century.

The growth of these coffeehouses has helped to heighten the public's awareness of the speciality coffee sector. Increasingly, individuals are looking to have a slice of the coffeehouse in their own home, investing in espresso makers and other coffee accessories. Coffee is now widely available from a multitude of origins, roasted to differing degrees and ground to your requirement. In short, the 'Dark Age' of coffee is well and truly over.




James Grierson is the owner of Galla Coffee: http://www.gallacoffee.co.uk - Uk online retailer of designer coffee accessories. Through the Coffee Knowledge section of his website he aims to help people understand more about coffee and give them tips on how to make great tasting coffee in their home.

Check out http://www.gallacoffee.co.uk/acatalog/Coffee_Knowledge.html for more articles or if you have a question send it to: coffeeknowledge@gallacoffee.co.uk





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Monday, July 11, 2011

Coffee History - A Rich Tradition For More Than 1,000 Years of Coffee Produced and Enjoyed Worldwide


The history of coffee has a rich and fascinating tradition, resulting in gourmet coffee available to you in your kitchen or at your favorite coffee house.

Coffee dates back to the 9th century. Today, a good cup of coffee ties our world together in ways that are truly amazing through the years.

The Origin of Coffee

No one knows how coffee was discovered. One popular legend says coffee was discovered by an Arabian shepherd named Kaldi who found his goats prancing around a shrub bearing bright red fruit. He tasted the fruit and experienced the same energy.

Kaldi shared his discovery with the local monks, and they used the fruit to stay awake during long hours of prayer. The "mysterious red fruit" spread to monasteries all over the world, starting the relationship between the church and coffee that has lasted for centuries.

Coffee is mentioned in writings as early as the 10th century, and historians since then have followed coffee's history and use throughout the world.

In 1471, not long before Columbus left to discover America, the first coffee house opened in Constantinople. The merchant trade of Venice brought coffee to Italy, where the first European coffee shop opened in 1645. Coffee houses spread throughout Europe and England and later to America. By 1675, there were over 3,000 coffee houses in England, demonstrating coffee's tremendous appeal so many years ago.

As coffee production started around the world in different tropical regions, the growing conditions produced new and distinctive flavors. Various cultures invented new ways of enjoying coffee, and starting new traditions.

Coffee Making Through the Years

How we roast, grind and brew coffee has changed tremendously over the years. At first, coffee was boiled after being crushed by a mortar and pestle, as it still done with Turkish coffee.

Drip brewing started around 1800 in France, about the same time as percolators were invented also. Vacuum coffee makers were invented in 1840 to brew coffee that was clear and without sediment. By the end of the 19th century, espresso machines were developed for brewing coffee through the pressure method. Paper filters were invented by Melitta Benz in 1908. She and her husband patented them and started the Melitta family coffee business, which their grandchildren continue to this day.

Drip coffee makers for home use in the United States became popular after the Mr. Coffee coffee maker was introduced in 1972. Prior to that time, most coffee at home was made with a percolator, either electric or on the stove top.

The rise of the corner gourmet coffee house in America is an even more recent event. Founded in 1971, Starbucks popularized dark, gourmet coffee and expanded on a massive scale in the 1990's. Now there are 16,000 stores worldwide, including 11,000 in the United States and 1,000 in Canada. This rise in gourmet coffee houses has brought a new coffee lifestyle to American society, greatly increasing expectations for coffee quality.

Growing Coffee Around the World

From coffee's start in the Arabian peninsula, coffee has become one of the largest commercial crops grown around the world.  Coffees are grown in tropical and subtropical areas, including some of the most impoverished areas of the world. The traditional coffee production areas in are in South America (with Brazil and Columbia as the two largest coffee producers in the world), Africa (primarily East Africa) and Indonesia. Other areas grow coffees that have become prized, including Jamaica, Hawaii, Australia, India, and Costa Rica, winning the hearts of coffee aficionados worldwide.

Gourmet Coffee Today

In general, the coffee beans from from Central and South America are known for their mild yet potent flavor. East African and Arabian coffee beans are known for their intense flavor and bright acidity.  Indonesian coffee beans produce smooth, rich and low acid flavors.

Coffee has brought amazing changes to our society and our world in the past 1,100 years. Coffee continues to span the globe, connecting us with people far away. The coffee in your cup came from beans grown in an exotic location far away and transported around the world to you.

What will be next for coffee? Who knows, so enjoy your cup of gourmet coffee and the rich tradition that goes with it!




DJ Toman is a lawyer and coffee enthusiast living in Greensboro, North Carolina. He is the author of http://www.CoffeeDaydreams.com, a site dedicated to gourmet coffee and choosing the best coffee makers. Even beginners get helpful tips about how to brew and enjoy the coffee of their dreams.



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Sunday, July 10, 2011

History of Coffee: Part IV - Commercialisation of Coffee


For many connoisseurs, the period from the mid-19th Century to the late 20th Century is the 'Dark Age' of coffee. During this era, coffee lost its Middle-Eastern mystical charm and became commercialised and, quite frankly, ordinary.

When coffee was first introduced into Britain during the 17th Century, it was a drink enjoyed by every social class. While the rich would enjoy coffee almost ceremonially in their social clubs, the poor saw coffee as an essential nutrient, a hot drink to replace a hot meal, or hunger suppressant. It was only a matter of time, with the advancement of technology, that large companies would form to take advantage of the coffee commodity.

Traditionally coffee was roasted in the home or in the coffeehouse. A practice imported from the Middle-East was to simply stir-fry green beans in an iron pan over a fire till brown. Some coffeehouses used a more sophisticated method of a cylindrical unit hung above a fire with a handle to rotate the beans inside. Both these methods were only capable of roasting small batches of coffee, a couple of kilos or several pounds at most, which ensured that the coffee was always fresh.

However, with the onset of the industrial revolution and mechanisation, coffee roasting technology soon improved. Commercial coffee roasters were being invented which were capable of roasting much larger batches of coffee. It was now possible for the few to meet the coffee needs of the masses.

It was in the United States where coffee initially started to be commercialised. In 1865, John Arbuckle marketed the first commercially available packages of ground, roasted coffee. His brand, 'Ariosa', was sold over a far larger area then any other coffee roaster. Instead of being confined to a small area close to his roasting factory, Arbuckle was able to establish his coffee as a regional brand. Others soon followed suit and, by World War I, there were a number of regional roasters including companies such as Folgers, Hill Brothers, and Maxwell House. These companies offered customers consistent quality and convenient packaging for use in the home, but at a price: freshness. It could be several weeks, or even months, before the end product would reach the customer.

One approach to prolonging the freshness of roasted coffee was to glaze it with a glutinous or gelatinous matter. After the coffee beans had been roasted, a glaze would be poured over them, which would form a hard, protective barrier around the bean. Once such glaze patented by John Arbuckle in 1868, consisted of using: a quart of water, one ounce of Irish moss, half an ounce of isinglass, half an ounce of gelatine, one ounce of white sugar, and twenty-four eggs, per hundred pounds of coffee. Arbuckle experimented with many different glazes over the years, eventually settling on a sugar based glaze. In fact, Arbuckle became such a prolific user of sugar that he entered into the sugar business rather then give a profit to others for the huge quantities he required.

So why were customers willing to buy this coffee? Once ground, coffee quickly loses its flavour and therefore should be consumed as soon as possible (at the very latest within 48 hours). But this was the age of the brand, where consistency ruled king over quality. Local roasters would often produce excellent coffee, but they could also produce foul coffee, occasionally containing a number of adulterations. Customers wanted to trust what they were buying. They wanted their coffee to taste exactly the same, time and time again.

The first coffee brand to come to Britain was Kenco. In 1923, a co-operative of Kenyan Coffee farmers set up a coffee shop in Sloan Square (London), called the Kenyan Coffee Company, to distribute high quality coffee beans around Britain. Their shop proved very popular and their brand of coffee (renamed Kenco in 1962) soon spread throughout the UK.

Worse was to come to the brew known as coffee. As regional roasters grew into national roasters and then into international roasters, their pursuit of profit intensified. Traditionally coffee came from the 'arabica' variety of coffee bush. But in the 1850s, the French and Portuguese began to cultivate a different variety of coffee bush, known as 'robusta', on the west coast of Africa between Gabon and Angola. Robusta beans were (and still are) cheaper then arabica beans as they are easier to grow and have an inferior flavour. Coffee roasters looking to minimise their production costs started blending robusta beans with arabica beans in increasing quantities. They also used shorter roast times, to reduce weight loss stopping the coffee from fully developing its complex flavour.

However the lowest point for coffee comes with the introduction of instant coffee - a drink bearing little resemblance in taste to actual coffee. Although the first commercially produced instant coffee, called 'Red E Coffee', invented by George Constant Washington, an English chemist living in Guatemala, was marketed in 1909, it is Nestlé who are generally attributed with the invention of instant coffee. In 1930, Nestlé were approached by the Instituto do Café (Brazilian Coffee Institute) to help find a solution to their coffee surpluses. They believed that a new coffee product that was soluble in hot water, yet retained its flavour, would help stimulate World coffee sales. After seven years of research and frequent tasting, scientist Max Mortgenthaler finally achieved the desired results and, on 1st April 1938, Nescafé was launched, first in Switzerland and then later in Britain.

Some claim that it was the introduction of commercial television in 1956 that acted as a catalyst to the success of instant coffee in Britain. The commercial breaks were too short a time in which to brew a cup of tea, but time enough for an instant coffee. There is probably some truth to this claim as, by the 1960s, the majority of the tea industry started producing tea bags, an invention by Thomas Sullivan over half a century earlier (1904). Tea bags were seen as more convenient, simpler and quicker to use then traditional loose leaf tea and so could compete against instant coffee.

The coffee industry soon realised the association between commercial breaks and coffee drinking and started investing heavily in television advertising. Probably the most famous series of coffee advertisements were made for Nescafé Gold Blend. First aired in 1987, these advertisements focused on the sexual chemistry between a couple, played by Anthony Head and Sharon Maughan, acted out in a mini soap opera. The advertisements gripped the whole nation, featuring as frequently as Eastenders or Coronation Street as topics of conversation. This original series of advertisements ran for ten years, increasing sales of Gold Blend by 40% in the first five years (there were two further, less successful, sets of advertisements with different actors). Such was the profile of these advertisements, that they even featured as a news article on the 'News at Ten'.

With the coffee industry focused on price rather then quality, it was little wonder that coffee sales became stagnant. Coffee drinking was now more about a caffeine fix rather then about savouring the taste, to be drunk in a break from work, rather then to be enjoyed over conversation or while reading the newspaper. Unsurprisingly the younger generations born in the 70s and 80s turned their back on bitter coffee, preferring sugary soft drinks such as Coca Cola and Pepsi for their caffeine kicks.




James Grierson is the owner of Galla Coffee: http://www.gallacoffee.co.uk - Uk online retailer of designer coffee accessories. Through the Coffee Knowledge section of his website he aims to help people understand more about coffee and give them tips on how to make great tasting coffee in their home.

Check out http://www.gallacoffee.co.uk/acatalog/Coffee_Knowledge.html for more articles or if you have a question send it to: coffeeknowledge@gallacoffee.co.uk



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Thursday, July 7, 2011

The History Of Coffee


Coffee - THE Drink of Choice

Did you know coffee is the most consumed beverage in the world. How did coffee get this ranking? What country first figured out coffee was safe for consumption? When was the first drink of coffee prepared? Where did the first coffee shop come in being?

There are many questions about the starting point of drinking coffee. It has been so long ago no one really knows all the facts. But, one thing is for sure, coffee is the most consumed beverage on the planet.

The Beginning of Coffee

It looks as if the first trace came out of Abyssinia and was also sporadically in the vicinity of the Red Sea around seven hundred AD. Along with these people, other Africans of the same period also have a history of using the coffee berry pulp for more than one occasion like rituals and even for health.

Coffee began to get more attention when the Arabs began cultivating it in their peninsulas around eleven hundred AD. It is speculated that trade ships brought the coffee their way. The Arabs started making a drink that became quite popular called gahwa--- meaning to prevent sleep. Roasting and boiling the bean was how they made this drink. It became so popular among the Arabs that they made it their signature Arabian wine and it was used a lot during rituals.

After the coffee bean was found to be a great wine and a medicine, someone discovered in Arabia that you could also make a different dark, delicious drink out of the beans, this happened somewhere around twelve hundred AD. After that it didn't take long and everyone in Arabia was drinking coffee. Everywhere these people traveled the coffee went with them. It made its way around to India, North Africa, the eastern Mediterranean, and was then cultivated to a great extent in Yemen around fourteen hundred AD.

Other countries would have gladly welcomed these beans if only the Arabs had let them. The Arabs killed the seed-germ making sure no one else could grow the coffee if taken elsewhere. Heavily guarding their plants, Yemen is where the main source of coffee stayed for several hundred years. Even with their efforts, the beans were eventually smuggled out by pilgrims and travelers.

Coffee Shops Appear

Around 1475 the first coffee shop opens in Constantinople called Kiv Han two years after coffee was introduced to Turkey, in 1554 two coffee houses open there. People came pouring in to socialize, listen to music, play games and of course drink coffee. Some often called these places in Turkey the "school of the wise", because you could learn so much by just visiting the coffee house and listening to conversations.

In the sixteen hundreds coffee enters Europe through the port of Venice. The Turkish warriors also brought the drink to Balkans, Spain, and North Africa. Not too much later the first coffee house opens in Italy.

There were plenty of people also trying to ban coffee. Such as Khair Beg a governor of Mecca who was executed and Grand Vizir of the Ottoman Empire who successfully closed down many coffee houses in Turkey. Thankfully not everyone thought this way.

Coffee Tips Arrive

In the early sixteen hundreds coffee is presented to the New World by man named John Smith. Later in that century, the first coffee house opens in England. Coffee houses or "penny universities" charged a penny for admission and for a cup of coffee. The word "TIPS" (for service) has it's origin from an English coffee house.

Early in the 17th century, Edward Lloyd's coffee house opens in England. The Dutch became the first to commercially transport coffee. The first Parisian café opens in 1713 and King Louis XIV is presented with a lovely coffee tree. Sugar is first used as an addition to coffee in his court.

The America's Have Coffee

Coffee plants were introduced in the Americas for development. By close to the end of the seventeen hundreds, 1,920 million plants are grown on the island.

Evidently the eighteen hundreds were spent trying to find better methods to make coffee.

The Coffee "Brew" in the 20th Century

New methods to help brewing coffee start popping up everywhere. The first commercial espresso machine is developed in Italy. Melitta Bentz makes a filter using blotting paper. Dr. Ernest Lily manufactures the first automatic espresso machine. The Nestle Company invents Nescafe instant coffee. Achilles Gaggia perfects the espresso machine.

Hills Bros. begins packing roasted coffee in vacuum tins eventually ending local roasting shops and coffee mills. A Japanese-American chemist named Satori Kato from Chicago invents the first soluble "instant" coffee.

German coffee importer Ludwig Roselius turns some ruined coffee beans over to researchers, who perfected the process of removing caffeine from the beans without destroying the flavor. He sells it under the name Sanka. Sanka is introduced in the United States in 1923.

George Constant Washington an English chemist living in Guatemala, is interested in a powdery condensation forming on the spout of his silver coffee flask. After checking into it, he creates the first mass-produced instant coffee which is his brand name called Red E Coffee.

Prohibition goes into effect in United States. Coffee sales suddenly increase.

Brazil asked Nestle to help find a solution to their coffee surpluses so the Nestle Company comes up with freeze-dried coffee. Nestle also made Nescafe and introduced it to Switzerland.

Other Interesting Coffee Tidbits

Today the US imports 70 percent of the world's coffee crop.

During W.W.II, American soldiers were issued instant Maxwell House coffee in their ration kits.

In Italy, Achilles Gaggia perfects his espresso machine. The name Cappuccino comes from the resemblance of its color to the robes of the monks of the Capuchin order.

One week before Woodstock, the Manson family murders coffee heiress Abigail Folger as she visits with her friend Sharon Tate in the home of filmmaker Roman Polanski.

Starbuck's Hits the Coffee World

Starbucks opens its first store in Seattle's Pike Place public market in 1971. This creates madness over fresh-roasted whole bean coffee.

Coffee finally becomes the world's most popular beverage. More than 450 billion cups are sold each year by 1995.

The Current Coffee Trends

Now in the 21st century we have many different styles, grinds, and flavors of coffee. We have really come a long way even with our coffee making machines. There's no sign of coffee consumption decreasing. Researchers are even finding many health benefits to drinking coffee. Drink and enjoy!




Hilda Maria is the mother of five great children. She understands the need for a great cup of coffee [http://www.ic-coffee-makers.com/index.html] in a flash and enjoys using a coffee maker [http://www.ic-coffee-makers.com/coffee_makers.html] and fresh green coffee beans [http://www.ic-coffee-makers.com/coffee_beans.html] to get it.



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