Friday, July 15, 2011

Coffee: The Christmas Gift That Keeps On Giving Year-Round!

Coffee is a wonderful gift to give to family and friends anytime of the year. As a Christmas gift, coffee is truly the gift that keeps on giving year-round, sip after sip, freshly brewed cup after cup. The holiday season is a time of joy and reflection. We attend social gatherings more frequently during Christmas which create memories we treasure for years to come. Christmas gift giving can be a great time to reach out to people we know and to meet new people. The holidays promote hospitality among neighbors and strangers. What can be better than sharing a great cup of coffee while planning a shopping trip, "making the list" or hosting a gift wrapping party?

Coffee is a great gift to give to someone if you know their coffee preference for Espresso Coffee, Kona Coffee, Blue Mountain gourmet coffee, Vanilla Hazelnut, Cookies and Cream, Amaretto Royale or other type of coffee. The gift can be ground or whole bean coffee custom ordered online and delivered directly to "that special person." The coffee lover will appreciate the freshness and home delivery of freshly roasted-to-order bean coffee which has superior taste and is fresher than coffee from some store or coffee shop shelf. Coffee is consumed over time, one cup at a time. As a gift, coffee keeps on giving pleasure to the coffee drinker. The aroma and fragrance make the brewing and sipping experience very special every time.

Coffee can be a one time gift at Christmas or it can be a continuity coffee club gift. With the continuity gift, the recipient can enjoy different types of coffee throughout the year, making each month a special coffee celebration. Perhaps a one year coffee club membership is something not in your budget or reserved only for very special people in your life such as parents or top customers. Most gourmet coffee clubs offer flexibility in their plans so you could offer a start-up coffee club membership, a wonderful way to celebrate the Christmas holiday and warm up the spirits and the tongue over the winter months.

Coffee ordered directly from a gourmet coffee operation means that select, specialty beans are freshly roasted to perfection, one batch at a time. The implication is that your gift, every time it ships, is freshly roasted following very exact directions, packed and shipped to your gift recipient very quickly. As a gift giver, the greatest joy in gift giving is not so much the gift itself but the anticipation of the pleasure the gift will give the recipient. The fun in gift giving is planning the gift, wrapping it or writing the card about the gift.

For example, on your own, you can write an explanation about the coffee gift that will be delivered directly to the gift recipient. This provides an opportunity for spontaneous writing and a sincere demonstration of personalization in gift giving. The card you would send to the recipient announcing the freshly roasted gift, for example, can include coffee recipes, stories about coffee, a brochure about coffee growing regions, their music and culture. Taking the time to send a physical personal communication is a tangible expression of personalization which can become a cherished reminder for the recipient. Who knows? Your coffee gift may inspire ideas for language, dancing or learning geography. As such, giving coffee can become a lifelong gift!

Coffee lovers who receive coffee as a gift generally are very expressive in their appreciation of the brew. Few other gifts will help start the day as a great cup of coffee does for millions of coffee drinkers. Sip after sip, freshly brewed cup after cup, coffee is really a gift most people appreciate. Gift giving should be selfless and without expectation of a gift in return. The intrinsic reward that is most appreciated by the gift giver is the expression of delight and continued enjoyment from the gift recipient. It is fun and pleasing to see others enjoying the jewelry, the shoes, the clothing or books that they received as a gift. However, coffee offers something that few other gifts offer: the opportunity to share and delight simultaneously with the gift recipient in the coffee gift. Sharing a cup of coffee prepared by the coffee lover to whom you gave coffee as a gift creates an emotional bond and a memorable time to talk, to listen and to remember.

Yes, indeed. Coffee is the gift that keeps on giving year round, freshly brewed sip after sip, cup after cup. So, what are you waiting for? Include coffee in your Christmas list. What about ordering some delicious specialty Mexican Altura Superior gourmet coffee for that "special person" in your list?

Timothy ("Tim") S. Collins, the author, is called by those who know him "The Gourmet Coffee Guy." He is an expert in article writing who has done extensive research online and offline in his area of expertise, coffee marketing, as well as in other areas of personal and professional interest.

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